Simon Sinek: How Great Leaders Inspire Action on TED Talk is about the “circle of effectiveness.” This circle is called the Golden Circle. It is depicted in such a way to show you the best order of operation or reasoning.
Most of the world explains the golden circle in the order What, How, and Why. However, the correct way effective leaders in any industry explain it is Why, How, and What. The thing that makes the golden circle so relatable and effective is because people don’t buy How or What you do, they buy Why you do it.
“As a result, the way we think, we act, the way we communicate is from the outside in, it’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.” -Simon Sinek
One of the most important things we can learn as leaders is to share Why we do something. So often we get caught up in How to get things done or What steps are needed to complete the task. The Why, the belief, is what will drive yourself, and others to support you. This is the core of our limbic brains; dealing directly with our feelings, rather than language. The limbic brains control our behavior and decision making. If you are unable to properly explain the Why, then you are unable to gain key emotions from followers, like trust and interest. Missing this point means missing the crucial point of being a leader.
Effective leaders use the Golden Circle as a way to enhance their leadership abilities, and the value of their words and actions.